In the Small and Medium-sized Enterprise (SME) network sector, TP-Link Omada is a highly sought-after brand. They have built a powerful ecosystem with functionality similar to Ubiquiti, but at a lower price point. For many installers, Omada is a “safe” choice.
But for distributors and dealers, “safety” often means “low profit”.
Because TP-Link products are sold on Amazon and through all major retail channels, pricing is transparent. Your customers know exactly how much the hardware costs. Consequently, you often struggle to maintain sales volume while fighting for a mere 5% profit margin.
At Toda, we respect TP-Link’s engineering. But we believe there are better ways for B2B partners to monetize. Below is a ruthless comparison between the Market Leader and the Challenger.
1. Hardware: What’s Inside the Plastic?
It’s an open secret in the industry: We all shop at the same supermarket.
Whether it’s a major brand’s $150 access point or Toda’s $80 access point, their core components usually come from the same three Tier-1 suppliers: Qualcomm, Broadcom, or MediaTek (MTK).
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TP-Link EAP660 HD: Uses Qualcomm enterprise-grade chipsets.
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Toda AX3600 AP: Uses the same series of Qualcomm enterprise-grade chipsets.
Conclusion: In terms of radio physical characteristics (transmission distance, signal strength, throughput), the performance difference is negligible. The laws of physics are the laws of physics. If both devices have a gain of 3dBi and a transmit power of 23dBm, their coverage areas will be almost identical.
Toda’s Advantage: You can get the same engine for 30-40% less because you aren’t paying for a global marketing budget.
2. Software Ecosystem: Simplicity vs. Complexity
This is where TP-Link Omada has a distinct style. Their Cloud Controller is robust, features a sleek mobile app, and integrates seamlessly with switches and gateways.
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TP-Link Omada: Best suited for customers who need to view beautiful dashboards, complex analytics, or manage intricate multi-site VPNs.
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Toda Cloud: Ideal for customers who simply need a stable and reliable Wi-Fi network. Our management interface is lean and practical, supporting remote configuration of SSID, VLAN, and firmware updates. While the interface avoids unnecessary visual clutter, it covers the needs of 95% of hotel and office projects.
The Verdict: If your customer demands a “Single Pane of Glass” experience with advanced visual analytics, recommend Omada. If your customer simply needs “High-Speed Internet” and you want a faster setup, Toda is the efficient choice.
3. Business Model: Who Profits?
This is the most important section for you as a business owner.
TP-Link’s Model: Factory -> Global HQ -> Regional Distributor -> National Distributor -> You -> End User. Result: By the time the product reaches you, everyone else has already taken their cut. You are essentially competing with Amazon on price.
Toda’s Model: Toda Factory -> You -> End User. Result: We eliminate the intermediaries.
Profit Potential Comparison:
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Selling TP-Link: You fight for 5–10% margin.
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Selling Toda: Our partners typically earn 30–40% margin. Because our brand isn’t sold directly to consumers on Amazon, you control the pricing. Your customers don’t see the hardware cost, allowing you to charge for the value of the solution, not just the box.
4. Brand Building and Customization
Try calling TP-Link and asking them to print your company logo on their router. They will likely hang up.
At Toda, this is our specialty.
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OEM Service: We can print your logo on the device casing, the packaging box, and even customize the Firmware Login Page.
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Why it Matters: This prevents your customers from Googling the model number and buying a cheaper replacement online. It locks them into your ecosystem.
Abstract: When to Use Which?
We’re not saying you should throw away all your Omada inventory. It has its value. But savvy dealers employ a “High/Low” Strategy.
Use TP-Link Omada When:
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The customer explicitly requests this brand.
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The project requires complex Software-Defined Networking (SDN) features.
Use Toda When:
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You are bidding on a project (hotel, school, warehouse) where price is the deciding factor.
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You want to maximize your profit margin.
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You want to build your own brand identity through OEM.
Stop working for hardware manufacturers—let hardware serve you. Apply for a sample of Toda’s Wi-Fi 6 AP now and compare the performance yourself.
Post time: Feb-03-2026
